Category: Getting Customers

Getting Customers, Growth Engine

How to Qualify Trade Leads (Two Questions That Save Hours)

Two questions, asked before any quote visit, filter time-wasters and put hours back in your week. A simple qualification framework for UK trades.

Getting Customers, Recommendations

How to Handle a Difficult Customer as a Tradesperson

Calm, practical scripts and boundaries for tradespeople when a customer turns awkward, so your reputation, your time and your team stay protected.

Getting Customers, Growth Engine

How to Handle a No-Show or Cancellation as a Tradesperson

Practical policies, scripts and habits that reduce trade business no-shows and protect your day rate when one happens anyway.

Getting Customers, Marketing

Who Is Your Ideal Customer? A 30-Minute Trade Exercise

A short, practical exercise for trade business owners to define their best customer so every advert, post and quote attracts the right kind of work.

Getting Customers, Marketing

What to Do When Your Diary Goes Quiet: A Practical Action Plan for Tradespeople

Every trade business hits a quiet spell. Here is a step-by-step action plan to generate leads quickly, starting with the contacts you already have.

Getting Customers, Growth Engine

How to Take Bookings and Enquiries Online While You’re Out on a Job

Missing leads while you are on site? A simple online booking or enquiry system captures customers 24 hours a day. Here is how to set one up with no tech skills needed.

Getting Customers, Marketing

How to Handle a Negative Review (Without Making It Worse)

Got a bad Google review? Here's exactly how to respond professionally, what to avoid, and why a calm reply can actually win you more customers.

Directories, Getting Customers

Beyond Checkatrade: The Other Lead Sites That Could Be Sending You Jobs

Checkatrade isn't the only option. A plain-English guide to Rated People, Bark, Houzz, and Google Local Services Ads — which lead sites are worth your time and money?

Getting Customers, Marketing

The Monthly Email That Keeps Your Diary Full: A Simple Template for Tradespeople

A short monthly email to past customers can be worth thousands in repeat bookings. Here's exactly what to include — with a ready-to-use template for tradespeople.

Getting Customers, Local SEO

Your Google Business Profile: The Free Tool Most Tradespeople Set Up Wrong

Your Google Business Profile is often the first thing homeowners see. Here's how to fully optimise it — and the five mistakes most tradespeople make that cost them jobs.